Santiago, Chile — What population figure should I quote (city vs. metro) for an executive slide?
I’m polishing a LATAM market slide and need a defensible headline population for Santiago, Chile—but the numbers swing a lot depending on whether you mean the comuna (municipality), the broader urban area, or the full metropolitan region. I don’t need a census dissertation; I need a clean, citable figure with one line of scope so stakeholders won’t derail Q&A with “which Santiago is this?” Ideally, I want a single skimmable page I can drop into the deck, paste into the appendix for reviewers, and use to keep finance/strategy aligned on the same baseline.
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This profile gave me a clear headline population and spelled out the scope well enough to add a one-sentence footnote in the slide—no rabbit holes, just a credible number: santiago chile population.